Entellium, Digg, Peerflix, Zappos, and Jigsaw: Success for second Movers in e- Commerce

1)      Is the second mover advantage always a good business strategy? Defend your answer with examples of this company in this case.

As mentioned in the case, “it’s never too late if you are smarter and better than everybody else”. Being second is also about having the chance and opportunity of winning a first one. Sometimes being second mover becomes much of a benefit to the business organizations. It’s less risky and there are very few chances of error. But this strategy could not always be the good business strategy because being first mover is also about being leader, and no matter whoever later on enters the industry and makes the impact it’s always the first one who is known for its innovation and credibility. Although, if things are examined and analyzed carefully by making proper study about the move of leader, also considering their weakness if prepared ourselves with defending strategies, being second mover could be the good business strategy to the organizations.

2)      What can a front runner business do to foil the assaults of second movers? Defend your answer using the examples of the front runner companies in this case.

In order to foil the assault of second mover, front runner can always protect themselves with copyright and unique techniques which cannot be copied and remodeled so easily......... click below to read all

They can also protect their process of development and make it qualitative enough so that consumers would never think about the second option. Being a front runner, we can have the benefit of being first and few more steps, so front runner can always integrate these benefits and make themselves more competitive and responsible towards the product and service making it more identical and improving it in a better way so that second runner could find no way to better it up and make its own.

3)      Do second movers always have the advantage in web based business success? Why or why not? Evaluate the five strategies given in this case and the companies that used them to help defend your answer.

Being at the background its easy to study the situation and mistakes of front runner so definitely second runner enjoys the benefit of being able to prepare itself for the race pointing out the weakness of the front runner and developing strategy to beat the first one. But always having the advantage by being second runner may not be the case always. Because second runner does not have the benefit of the original idea and innovation so it always keeps them in shadow besides people always go for the first one.

Being better, faster, cheaper and easier than the first one is a better option but it is easy said than done. If the second runner can make it possible, then why not the first one. As soon as the second one makes the move first runner can always work out to deactivate the move. Swiping the business model is not just enough implementation of it in the effective way and in proper way is more important. Following biggest leader does make sense but we cannot disregard the challenge of getting lost in front of the giant.

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