Chapter 9 - Discussion Question

1)      Most business should engage in e-commerce in the internet. Do you agree or disagree with this statement? Explain your position.

E-commerce makes the business much reachable and easy to access. E-commerce is the definition of modern business values. E-commerce helps business customers serve themselves giving the proper value to consumer interest and preference. Millions of businesses today, both large and small are moving towards web for the prosperity of their business. E-commerce has been the gateway to thousands of customers to enter the thousands of business in order to get the best possible option for the fulfillment of their needs.

I think, in this world of technological advances, more apt could be, a world of internet, business should use internet and make the best out of it in favor of business to sustain its place and grow among its competitors. So I strongly believe it that in this date and days to come most business should engage in e-commerce in the internet.

2)      Are you interested in investing in, owning, managing, or working for a business that is primarily engaged in e-commerce on the internet? Explain your position.

What’s on the trend and what is likely to be in trend for long run always attracts people to join because it is going to be fruitful to stay by its side. Emerging technologies and concepts regarding internet business is flourishing and making its......... Click Below to Read All

impact throughout the world, so definitely I would like to get attached with this developing trend in some ways. Technology keeps on getting improved and when there is development in the work I do there is more chance of my knowledge and financial development. So, whether being an investor, owner or a manager working for a business I would like to get associated with business which is engaged in e-commerce on the internet.

3)      Refer to the Real World Case on KitchenAid and the Royal Bank of Canada in the case. What recent uses of the internet may these companies be overlooking in their quest to protect the equity of their brands? About those that you identified, what strategies adequate to face them.

Keeping the copyright power of and managing the control in such a way that in case of any unethical and illegal use the users could be sued and make the claim. This strict provision also discourages the users to do so and organization can be little assured about any worrying issues regarding the use of their brand name. They can also have the facility through internet to reach every thing and article over the internet that uses their data and information’s along with their brand name and logo so that controlling functions becomes even better with fewer chances of such issues.

4)      Why do you think there have been so many business failures among dot com companies that were devoted only to retail e-commerce?

There have been so many failures among dot com companies probably because of following things:

·         Convenience issues faced by customers.

·         Complexity of use.

·         Variety and range of products and service they provide.

·         Security reasons.

·         Payment methodology could be another important issue.

5)      Do the e-commerce success factors listed in fig.9.11 guarantees the success for an e-commerce business venture? Give a few examples of what else could go wrong and how you would confront such challenges.

Success of e-commerce depends upon how comfortable you could make your customer to visit your website and make transaction through it. In order to make this happen it’s important to make the proper selection of the products that we offer and its value. As mention in the figure it’s also important to look after the performance and service factors. Look and feel of the website, Advertising and incentives, Personal attention to customers, Community relationships follows security and reliability of the e-commerce web store.

But doing all this as well it’s not guaranteed that website would be successful because there is guarantee to nothing. Things could go wrong in a second because off possible changes and everything may ruin.

6)      If personalizing a customers Web site experience is a key success factor, then electronic profiling process to track visitor website behavior are necessary. Do you agree or disagree with this statement? Explain your position.

In order to personalize a costumer’s website experience first we need to have proper information’s and knowledge about what are the taste and preference of customers. If we know that in what kind of items our customer is interested and what exactly are they searching for in the website it becomes easy to work to develop our website as per that resulting in encouragement to buy and return for the buying.

In order to know about costumer’s searching patterns its necessary to implement electronic profiling process to track visitor website behavior. Because without that it’s not possible to find out what is our customer looking at. So I completely agree with the statement, that if personalizing a customer’s website experience is a key success then electronic profiling process to track visitor web site behavior is necessary.

7)       All corporate procurement should be done in e commerce auction marketplaces instead of using B2B websites that feature fixed price catalogue or negotiated price. Explain your position in this proposal.

Auction is a very beneficial element for the customers who want good products in comparatively in very low price. E-commerce marketplace makes the user easy to participate the process and make best deals because there number of sellers competes to sell their products in lowest possible price. Rather than negotiating with seller or going for fixed price shopping websites it’s always good to search out for the auction marketplace because it costs less, we can also have variety of choices and its easy as well as convenient.

8)      Refer to the real world case on Entrellium, Digg and jigsaw in the chapter. Assume you are starting a Web based business. Are any economic, business or societal developments occurring that are being overlooked as new web based business opportunities, or would you choose a second-mover strategy against an established Web-business? Discuss the reasons for your choice of a web based business.

It’s not always guaranteed that second mover strategy always woks with everybody. Although it does have some benefits of being in the position to observe everything clearly and closely so that adjustments and corrections of the move we are planning to take could be made. Second mover enjoys the lesser risks but we also cannot say that second mover ha higher profitability rates. Because second mover is neglected most of the times because first mover makes its impact in peoples attitude.

The technology is developing so fast that if you wait to become second then there is the chance that you arrive last in the market. Social and economic development has emphasized on developments and innovations so rather than being second mover I would like to start my own type of business learning from mistakes of those companies which fail to move forward and knowing the strengths of the companies which are doing good in the industry.

9)      If you are starting an e-commerce Web store, which of the business requirements summarized in the figure 9.13 would you primarily do yourself, and which would you outsource to a web development or hosting company? Why?

If I am starting an e-commerce Web store I would first need to develop or build my website using website design tools, site design templates and custom design service. After that I would search out for the hosting company who would host my company as well as make adjustments and upgrade it with time. When my website will be on the web then I would focus on strengthen its value by doing marketing through web page advertising, e-mail promotions and search engine registration. Only development is not a big deal proper maintenance is requiring updating the site and making it worth visiting. So I would appoint a web analyst who would take care about all the tasks relating to management of web store such as sales reports, inventory reports, customer account management etc. Protection would also be my major concern because after all this effort I would not want my efforts to be wasted by hackers and other insecure sources.

Web-store website is the mirror of my organization it needs to look well managed and taken care of; it should also look attractive and easy to use. Personally I don’t have much knowledge about doing so, so I would call up a meeting and ask everybody to comment on how it should look like and what kind of format will look and perform better and as per the discussion I would go for the decision to develop website and for hosting I would go to third party.

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