eBay Inc.: Running the Right play in the Right country

1)      Why has eBay become such a successful and diverse online marketplace? Visit the eBay website to help with your answer and check out the many trading categories, specialty sites and other features.

eBay is the common marketplace for the people around the globe to enjoy shopping options throughout the world. eBay has united all its customers and suppliers throughout the world to experience the wonderful shopping experience in a common platform in minimum price saving the maximum of time of its users. It has helped both buyers and sellers to get the exposure and make the transaction happen easily and systematically in very short span of time.

eBay with its user friendly application and descriptive and access model has been very integral part of customer’s shopping spree. Its website is simple with illustrative distribution of variety of segments which covers almost everything bought and sold. Along with that its price feature also plays the vital role in making it successful. Its service facility........... Click below to read all

2)      What do you think of eBay’s playbook concept? Why do they call it a Playbook?

eBays playbook concept could be the form of information guidebook one which gives the information in such a way that user never feels like he is exploring a book for data but he is playing a game entering different areas and knowing about the differences and things inside it. I think Playbook is much of an analytical and interesting learning book regarding the operations and services of the eBay which makes the reader more enthusiastic about the service and products it offers.

They call it a playbook because it is actually a playbook. It consists of several hundred Web pages of the collective wisdom of all of the eBay’s worldwide managers. The Playbook is constantly updated and covers topics ranging from online marketing category management to community outreach. It is a complete how to manual which provides each and every information that is required.

3)      Is eBay’s move into the international arena a good long term strategy? Why or why not?

eBay’s move into international arena indeed is a very good long term strategy because the way it is expanding its networks throughout the globe sooner or later it is going to be the common element of every household for shopping purpose throughout the world. For now it’s a tough challenge for eBay is to get global markets to adapt readily to eBay payment mechanism. Because in much part of Asia such electronic payment systems are still a mystery and many of its deals are sealed only with face to face cash payments.

Its main focus has been on internet marketing and bringing new customers to the site before perfecting detailed category management or rolling out PayPal. By entering the growing markets of India and china eBay has already moved towards the phase of enormous profitability. It takes time for the whole world to be familiar with all these techniques and benefits of internet shopping and so does for eBay to integrate its system to support whole of the world’s transaction. So definitely, eBay‘s move into international arena is a good long term strategy.

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