Chapter 7: Discussion Question

1)                  Refer to the Real World Case on Cisco Systems in the chapter. How much of the potential success of their technology do you believe will rest on their ability to imitate life-like, in-person meetings, and how much on organizations reinventing the way they operate?

Bringing each corner of the globe and people interacting their to the common forum and helping them interact by creating real virtual environment is a wonderful concept in this emerging business scenario. Customers must first drive demand for this sort of product, and this demand will not come from pretty pictures but from business value.  For example, organizations using videoconferencing to reinvent the way they operate can offset the systems costs with the resulting cost savings.  Cisco's success will derive therefore derive first from the size of this market and then from their ability to win customers away from competitors.  In this, life-sized talking heads may help.  However, the case provided no reasons why Cisco's competitors cannot also provide this feature – unless the case meant to imply that current video standards cannot support this capability.  Ultimately, the system's "features" will win over clients.  Live-sized heads are one feature, but by using open standards, Cisco's competitors have set themselves up to

Yahoo, Google and Chrysler: How the Internet is Changing Advertising and Marketing

1)     Why are companies like Chrysler now looking more favorably at the Internet as a greater medium for their advertising dollars? What has happened to change their view?

With the development of telecommunications and Internet, it is truly global and its impact is massive. As presented in the case an American spends more than 30% of his/her time in internet. Internet has taken the time of television and other Medias. Case says that 63 % in a survey said that internet is a brand building tool and almost every portion of American household is connected with internet and also there is 50 % growth in internet users. It also talks about huge flow of dollars in online advertising in recent years.

Hilton Hotels Corporation: Data Driven Hospitality

1)      What are the benefits and drawbacks of the OnQ at Hilton?

The benefits of OnQ system at Hilton are listed below:

·         Helps establishing the value of a costumer, based on personal history and on predictive modeling of the business, the person is likely to do.

·         Proper allocation of attention where needed so that guests who needs extra attention gets taken care of resulting higher costumer satisfaction levels.

·         Ability to match customer reservations with profile database records in very small pace of time in order to make guest feel special.

OHSU, Sony, Novartis, and Others: Strategic Information Systems-It’s HR’s Turn

1)      What are some business benefits of the technologies described in the case? Provide several examples beyond the mere automation of transaction oriented process.

Some of the business benefits of the HRM technologies described in the case is described below:

·          It’s much faster because as specified in the case, by using HRM technologies OHSU is filling job opening two weeks faster than it once did.

·         Makes the process of hiring and contracting of employees easier. As specified in the case Sony Computer Entertainment America Inc by using workforce logic software is hiring managers, ensuring the easy understanding and complies with the legal distinctions between contract and salaried people.

·         Facilitates the function of Employee performance management, Career development and succession planning. As said in the

Cisco Systems: Telepresence and the Future of Collaboration

1)      What are the main business benefits of the collaboration technologies described in the case? How do these go beyond saving on corporate travel? Provide several specific examples.

The main business benefits that can be accumulated from collaboration technologies are listed below:

·         Easy of use and minimizes the geographical distance between places, bringing everybody throughout the world in one common screen.

·         Cost effective because it saves the cost for group of people to come together at a specific place and conduct meeting.

·         Saves time and increases effectiveness of decision making, making the whole process more interactive and participative.

·         Enhances the efficiency and productivity of the organization.

·         Systematic and scientific trend to go for that makes people to do business much easier.

Chapter 6: Discussion Question

1)      The internet is a driving force behind developments in telecommunications, networks, and other information technologies. Do you agree or disagree? Why?

This generation is called internet generation because internet has got lots of influence over our lifestyle. Everything we do, internet has got lot to do with it. We communicate study, work and learn through internet so internet has been an integral part of our life. Development of telecommunications was happened far before the development of internet, but internet has helped in bringing the one form of telecommunications into several forms. The growth of telecommunications and its popularity has lot to do with internet. Internet made the telecommunication process much easier and faster. Since it connects a system with another system, Network is also a

Best Buy, Med Star Health, and Unifi: the Challenges and benefits of Wireless Mobile Applications

1)      What are the business advantages and limitations of the Best Buy Geek Squad’s use of their wireless pocket PC mobile devices? How have the overcome the limitations of their mobile devices?

To the mobile work force wireless pocket PC mobile device has been very useful and has helped them to operate smoothly. It has increased the efficiency of the users as well as time management has been easier. Customer satisfaction level has raised and problems are solved easily and accurately. Whole the process of functioning has been much easier increasing the productivity of the business. Time saving for both customers and the agents is the most important thing that has been facilitated by the wireless Mobile Application.

Chapter 5: Discussion Question

1)      How should business store access and distribute data and information about their internal operations and external environment?

Organizations today are being much concerned and aware about benefits of proper storage access and distribution of their data and information management regarding their external and internal environment. They know that if they could not manage information resources properly there is no place for them in this competitive business environment. Small business organizations can use Microsoft Access and manage their database management system whereas big organizations require sophisticated management tools and techniques as per the need and size of the organization.

SAIC, Hewlett-Packard, GE, and Others: The Business Case for Wireless Sensor Networks

1)      What are the business benefits associated with using wireless networks to collect and transmit data?

Wireless networks are easy to install and provides better control over the whole system. Wireless networks have replaced the messy wired networks, which looks untidy and is very hard to replace in case of physical damage. Data collected by wireless sensors are transmitted through wireless networks in speedy rate and stored in the attached device. Wireless sensors are the stimulators which functions as a security siren when some unusual thing happens in the system. So wireless networks helps to control the system at mean time. Business organization can benefit a lot from using wireless networks in their business. Some of the business benefits of wireless networks are listed below:

Starbucks and Others: The Future of Public Wi-Fi

1)      Do you agree with the plans by Starbucks to offer time limited free Wi-Fi to customers? Do you think free Wi-Fi would be enough to instill that kind of loyalty? Based on the experiences of other coffee houses reported above, do you think free access was a critical factor in developing a loyal customer base?

Starbucks came up with the idea to offer time limited free Wi-Fi, which I think is one of the brilliant ideas which will attract customers towards it and also increase the revenue of the organization. Free Wi-Fi is used more as an incentive in star bucks which made the people to switch to them, this didn’t even increased their cost moreover it made star bucks popular along with people became loyal to them. This extraordinary benefit for customers helped star bucks to attract people to use their other services. Internet today is almost free at most of the places but still when people are provided it in a better way and in a better form then they definitely go for

Metric and Multistandard Components Corp.: The Business Value of a secure Self-Managed Network for a Small-to-Medium Business

1)      What were the most important factors contributing to MMCC’s success with its new, secure, self managed network? Explain the reasons for your choices.

When MMCC switched on to new networking solutions the important thing that helped it is understanding the need of their business and looking for the system that makes it easier to meet those needs. They made an outline about their requirements consisting of reliability of the system, flexibility or scalability of system, Security concerns and expenses undertaken to deploy the system. When they were sure about what they need they search for the options available and adopted the most efficient one for the organizations like theirs. The factors that helped MMCC to grow and be successful are: