Thursday, December 8, 2011

Chapter 7: Discussion Question


1)                  Refer to the Real World Case on Cisco Systems in the chapter. How much of the potential success of their technology do you believe will rest on their ability to imitate life-like, in-person meetings, and how much on organizations reinventing the way they operate?

Bringing each corner of the globe and people interacting their to the common forum and helping them interact by creating real virtual environment is a wonderful concept in this emerging business scenario. Customers must first drive demand for this sort of product, and this demand will not come from pretty pictures but from business value.  For example, organizations using videoconferencing to reinvent the way they operate can offset the systems costs with the resulting cost savings.  Cisco's success will derive therefore derive first from the size of this market and then from their ability to win customers away from competitors.  In this, life-sized talking heads may help.  However, the case provided no reasons why Cisco's competitors cannot also provide this feature – unless the case meant to imply that current video standards cannot support this capability.  Ultimately, the system's "features" will win over clients.  Live-sized heads are one feature, but by using open standards, Cisco's competitors have set themselves up to
ensure they offer ongoing feature innovation. Since Cisco is being more primitive and standarazied may be this time Cisco will find it hard to on go with the same strategy. 

2)      Why is there a trend toward cross-functional integrated enterprise systems in business?
Cross-functional systems offer time benefits to organization by making things and process to happen smoothly and in short period considering the........click below to read all.
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