Sew what? Inc: the Role of information Technology in small Business Success

This case is about how a small business started from a kitchen became popular around the globe due to use of information technology. It’s the success story of sew what? Inc which gives credit to information technology for its success. This case shows that information technology has been necessity to every business organization weather it is small or large, and every organization is using it in some forms to enhance the performance of organization.

1)  Apparently we may think that a small business organization like sew what? Inc doesn’t need information technology to operate, since there is nothing big to manage for. But we shouldn’t forget that running a business and running a business successfully enjoying tremendous growth rate is a different thing. As for sew what? Inc information technology has been very important tool for its success. If it had not been for information Technology Sew what? Inc would have been limited in the kitchen. Here are some examples that justify the contribution of information technology to the business success of Sew what? Inc.

*At the very first, by the use of information technology business earned the credibility and bigger client following. When she launched her website people started noticing her firm and her business took the pace towards growth.

*Since Sew what? Inc wanted to provide really good costumer experience information technology helped it to provide accurate information’s regarding the organization through a very convenient way to its customers.

*Organization’s site in different languages helped the people speaking different languages......... click below to read all.

around the world to know and understand the business which helped the business to grow worldwide.

*Website of organization contained the details of everything they did so it became easy for both organization and its costumers to perform.

*It was through Information Technology Duckett come to know about the National Federation of Independent Small Business Award.

*Duckett’s personal experience of making innovative use of information technology in her business made her win the award along with integrated and much advance information technologies which helped her to make her business more managed and effective.

*Sew what? Inc won several awards mostly because of use of information technology in convenient and effective way for the development of the business.

*Use of information technology has helped the organization to reduce the cost of operation and enhance the performance and efficiency of the business.

*Information Technology has made it easier to conduct the business throughout the world.

2)  Today Business organizations should be ready to face unlimited challenges in order to survive and grow. Information technology keeps on changing very soon, what may be the best alternative may not be the same tomorrow, so business organizations needs to update themselves with what’s coming around and make the best use of , considering the cost and efficiency of the technology .As a management consultant of sew what? Inc I would advise following things to Megan Duckett to be even more successful:

*Marketing is one of the vital aspects of today’s business organization. Today costumer doesn’t comes to us to find a product, market has been so competitive that product needs to find its costumer and that what is marketing about, finding and convincing a costumer. So I would suggest her to increase her marketing workforce equipping them with all sorts of information to operate smoothly. Marketing around the globe is such a tough task and it needs very well managed information and communication system which is possible only through effective use of information technology.

*Sew what? Inc has been in drapery business since so long and now I think it’s the time they have to expand their working area. For example if their industry is enjoying growth then by research and gathering information they could think about providing raw materials for other same kind of business as well. They could also stretch the organization towards launching their own clothing line after proper market study. Information technology can help them to know in detail about how to start and what to start.

*Suggestions and comments from costumer help business to grow. So as for the more costumer oriented approach they could start blogging and make the process more interactive. This way they can learn more about people’s reaction to their action and can make the business more costumer friendly.

*Social networking sites are very popular these days. So it would be profitable for the business if they start promoting it through social networking sites like facebook, Orkut, twitter etc.

*Since she has not been using information technology in every aspects of her organization I would suggest her to use it in every aspect from production to sales so that it would be easy to keep the record and control. It would also make the whole process more systematic and cost effective along with enhancing the quality of the product.

3)   Either it is large business organization like coca cola or a general store located at jawalakhel, information technology plays a vital role to run it smoothly .Implication of information technology could be different in these two organizations but purpose of the implication is common in both.i, e to make whole the process of business easier and efficient.

 Small business can use information technology to promote themselves and grow. Through the use of information technology they can make the best of what they have and increase their costumer following.

Information technology facilitates them to find out their weakness and improve it in time. Here is an example of a travel agency which I think can benefit a lot from the use of information technology.

Travel agency is one of the organizations whose success is totally based on the way it manages information. They need to convince their costumers to travel through them from the way they present information regarding their service.Actully, travel agency sells information as its product to its customers. So it’s very much important for them to manage information in very organized way Travel agencies in order to make their costumer happy needs to provide every bit of information asked. From reaching the costumer to managing their travel experience, travel agencies needs to perform everything accurately so as not to lose the costumer. And to do this information technology helps a lot to make everything happen smoothly. Here are some examples about how and where travel agency can use information technology to be more successful,

*Developing informative and attractive website, travel agency can attract customers. Descriptive information about their service and facilities makes them more credible.

*Developing slides and movies of interesting places, culture and people they can influence tourists to go for new destinations.

*Through systematic record management software they can make things happen in time without delays. Ticketing, Hotel reservation etc can be managed properly through this so that tourists will never have problem about delays and inconvenience.

*They can use information technology to communicate with their agent throughout the nation so that any alteration in plan can be managed and everything goes as per the plan.

*Travel agencies can store the information regarding their costumers so that they can know about their costumers and contact them in order to create further business opportunities.

*Through the use of information technology they can strengthen their operational effectiveness and be reliable partner to its customers, always ready to serve them.

Advertisement