A FRIEND FOR LIFE.

1. Is the recommendation of the marketing vice president legal? Is it ethical? Why or why not?

Ans:  Marketing vice president recommends using the less-expensive fur. I think it is illegal because at first the bear was marked as a product a child could play with for years and years and after substituting the fur it’ll last only for eight month. So, it’ll be illegal to change the quality in middle without informing the buyer.

It’ll not be ethical if they didn’t inform the buyer about the change in the product. Because buyer are paying their money expecting the same quality as before and it is

Failure of Boo.com

1. Was boo.com doomed more by its faulty strategy or by its poor implementation?

Ans: The main vision of Boo.com is to make a global brand. Although this strategy can be faulted on many counts, projecting a global reach is not in itself mistake; it is however, problematic to hope to achieve that all at once. Because the company’s website was launched in many countries at the same time, he firm had to insure that it had an effective presence in all of those countries. As a result its resources were spread thin. The company may have been served by