Was boo.com doomed more by its faulty strategy or by its poor implementation?
Ans: The main vision of Boo.com is to make a global brand. Although this strategy can be faulted on many counts, projecting a global reach is not in itself mistake; it is however, problematic to hope to achieve that all at once. Because the company’s website was launched in many countries at the same time, he firm had to insure that it had an effective presence in all of those countries. As a result its resources were spread thin. The company may have been served by
starting small and spreading out over time.
Can apparel ever be sold successfully on the web? How about other fashion products such as jewelry and perfume?
Ans: Apparels are very difficult types of product to be sold online in Web because people like to touch and feel the fabric, try on a dress, and experience........click below to read all.
the product firsthand before buying it.
In case of jewelry and perfume also it is very difficult to small this product in web. As we know most of the jewelry are very expensive so people prefer to see the quality and design by themselves before buying it.
And in case of perfume smell is the main features, so it is quite difficult to explain smell in web in both written and visual form. So, people will prefer to try it, smell it and only buy it.
What can the web add to apparel sales that a catalog cannot?
Ans: Things that web can add that a catalog cannot are:
Web can be updated in real time.
Web can be interactive, both side communications is possible.
Web can collect Feedback in very less time.
Web can be easily changed within a very little time span.
Buying behavior of the customer can be traced.
What is the appropriate way to use graphics when designing a web site?
Ans: Graphics are attractive and they can catch the customer attention, but also they are very huge file and take more time to load so they can backfire also. So, always use text unless graphics are more effective. I think the most appropriate way to graphics, flash or video file is to make them downloadable file and upload in your website. In this way it will take not effective the site while opening it and people who want to see it can download it.
Was boo.com just ahead of its time? Will there ever be a global online retailer?
Ans: I don’t think that boo.com business was ahead of its time. The idea of online business are growing and being success at that time also. There were many online businesses they were making profit. So I think time was right but the strategy, management and Design were completely wrong at that time.
Will the impending broadband revolution help sites that want to create an immersive retail experience online?
Ans: Yes, with the high speed broadband internet web can be more interactive using graphics, flash, chat and visual effects. There are many things which can be done on websites if there is the high-speed internet.
No comments:
Post a Comment